Take the First Step: Member First Credit Union’s First Ever TV Campaign

Life is full of moments that matter. Some are big, like buying your first home, starting a business, or finally booking that trip you have been putting off. Others are smaller but just as real, like replacing a car that keeps letting you down, covering a family expense that came out of nowhere, or simply deciding it is time to get your finances in better shape.

Whatever the moment, there is always a first step. And at Member First Credit Union, we want to be there when you take it.

That is the idea behind Take the First Step, our very first television campaign, launching now across North Dublin.

Why We Made a TV Campaign

For over 50 years, Member First Credit Union has built its reputation one member at a time. Word of mouth, community presence, and the trust of over 107,000 members have always been at the heart of how we grow. That does not change.

But we also know that many people in North Dublin have never considered a credit union for their financial needs. Some assume we only offer savings accounts. Others are not sure if they are eligible to join. A few may not even know we exist.

This campaign is about changing that. It is about reaching people at the moment they are thinking about their next financial move, and letting them know that Member First Credit Union is ready to help them take it.

Take the First Step: What the Campaign Is About

The idea is straightforward. Life keeps moving, and every stage of it involves decisions about money. The first step is often the hardest, whether that is asking about a loan, opening a savings account, or switching to a credit union for the first time.

Take the First Step is our way of saying: we are here for all of it. Not just the big milestones, but the everyday moments too. We will be with you at every stage of your financial journey.

That is what makes a credit union different from a regular financial institution. We are member-owned. Every decision we make is in the interest of our members, not shareholders. That is not a marketing line. It is how we have operated since the day we opened our doors.

What You Will See on Screen

The campaign reflects real life in North Dublin. It shows people at different stages, making different decisions, but connected by one thing: that moment of deciding to move forward.

We wanted it to feel honest and familiar, not polished or distant. If you recognise yourself or someone you know in what you see on screen, then we have done our job.

A Word from Our CEO

“We are delighted to launch this new campaign and want to thank all our members for their ongoing support. Member First Credit Union is with you every step of your life’s journey.”

Fiona Cunningham
Chief Executive Officer, Member First Credit Union

Ready to Take the First Step with Member First Credit Union?

If this campaign has got you thinking, we would love to hear from you. Whether you are curious about membership, exploring your loan options, or just want to know what we can do for you, our team is ready to help.

Take the first step with Member First Credit Union today. Visit our campaign page to find out more.

Most loan decisions are made within 48 hours, and our team across five North Dublin branches is ready when you are. You can also find out how to join or visit your nearest branch to speak with someone in person.