Credit Unions Lead the Ireland Reputation Index 2025

For the third consecutive year, credit unions have topped the Ireland Reputation Index 2025, earning the title of Ireland’s most reputable organisation. This consistent recognition strongly reflects the trust, community focus, and ethical values that credit unions are known for. 

What Is the Ireland Reputation Index 2025? 

The Ireland Reputation Index 2025, conducted annually by The Reputations Agency, surveys over 5,000 members of the Irish public. It evaluates 100 of the country’s largest and most recognisable organisations across more than 100 factors, including brand purpose, environmental impact, trust, respect, and social responsibility. 

This year, credit unions secured an impressive reputation score of 82.4, placing them in the ‘Excellent’ category. Here is the full list of top-ranked organisations: 

Rank	Organisation	Reputation Score
1	Credit Unions	82.35
2	An Post	80.75
3	Boots Ireland	79.52
4	Aer Lingus	78.73
5	Lidl Ireland	78.65
6	Bord Bia	78.62
7	Dunnes Stores	78.58
8	Toyota	78.19
9	Bon Secours Health System	78.18
10	St Vincent’s Private Hospital	76.33

We Are Guaranteed Irish 

Being Irish comes with its own unique advantages. According to the study, being local added emotional value in the eyes of the public. That said, we don’t just happen to be Irish, we are Guaranteed Irish and proudly exist to serve our community. 

Moreover, participants in the study viewed credit unions as the most down-to-earth, fair, flexible, genuine, sincere, and straightforward organisation among all 100 evaluated. This perception speaks volumes about how deeply we’re trusted and respected. 

A Celebration of Collective Effort 

At the award announcement, David Malone, CEO of the Irish League of Credit Unions (ILCU), said: 

“Being voted as Ireland’s most reputable organisation for the third consecutive year is a true honour and a testament to the enduring trust and respect that members place in credit unions. This recognition highlights the critical role credit unions play in supporting communities nationwide. As we continue to grow and evolve, our focus remains firmly on fostering trust, building meaningful connections, and delivering real support to those who rely on us every day.” 

Why Featuring in Ireland Reputation Index 2025 Matters 

These results reaffirm the growing importance of people-focused financial services. As not-for-profit, member-owned institutions, credit unions are designed to prioritise community needs over profits. 

And once again, this recognition gives us the chance to say, we’re on your side, always!